Souvik Ghosh Published : 10 November 2020



NEED OF THE HOUR
The Automobile servicing industry is on the verge of massive transformation. The traditional ecosystem of this industry is being challenged with dynamic technological developments and evolving business models. One such sector of this expansive industry which is in desperate need of a mammoth change in its professional sphere is the Car Wash business. With its sluggish and unorganised business models and conservative work sphere offering no real value for money to its distraught customers, this particular sector is in a lamentable state.

 
On-demand-wash has been around for quite some time now and after the pandemic it is witnessing a huge boom in all cities like Bangalore, Delhi and Mumbai. Though most startups are providing expeditious on-demand services now, Kolkata still remains far behind in the race.

NEW INITIATIVE IN KOLKATA
Yawlit, a Kolkata-based on-demand automotive maintenance startup has evolved in the auto-wash space with on-demand auto care. They have an unconventional subscription-based car wash model to attract car owners, which offers routine car washes to its clients at their doorstep via a fleet of mobile professionals at a reasonable amount, enabling the consumers to avail a seamless service any pre-appointed day of the week.

Anyone can drop a message on WhatsApp or give a call to the specified number to book their service. After the basic information exchange, a wash is scheduled in accordance with the convenience of the customer. Wash partners arrive at the doorstep of the client to start with the subscription plan according to the appointed time schedule. Single or one-time wash starts at `99 whereas their subscription plans range from 4 days to 12 days each month for anything between `333 to `777 depending on the package opted.

FUTURE OF CAR CARE 
Moreover, enabled with an evolving business strategy, various automobile startups are tapping into the various nuclei of expertise that are emerging everywhere from the debris of obsolete industries as technology redefines the automotive sector. The conceptions of subscription-based car wash and doorstep car care are, by themselves, novel approaches in this sphere of expertise.
By acquiring proper funding, the startup aspires to ramp up the existing B2C model and expand it into an integrated B2B company with its scalable footprint and an even stronger market strategy. By integrating a unique product with a near flawless execution of a plan along with investing in innovation, skill and expertise to revolutionise future mobility services, Yawlit has committed to being flexible and ready for the challenges of digitisation ahead while at the same time retaining its traditional values.

 

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