Toyota Kirloskar Motor (TKM) has announced the launch of its new Glanza. Toyota’s most affordable offering in India, the Glanza comes with additional affordable variants, advanced features, dynamic look, sporty design and low cost of maintenance, making it a strong value proposition in the segment.

The highly anticipated hatchback was launched at a virtual event in the presence of Toyota Kirloskar Motor (TKM) Executive Vice President of Sales & Customer Service – Mr. Tadashi Asazuma, and Mr. Atul Sood, Associate Vice President, Sales and Strategic Marketing at TKM.

On the exterior, the new Glanza boasts of a stylish Toyota signature front grill, carbon fiber elements accentuating the sporty front bumper and 16-inch sleek alloy wheels, LED projector headlamps, and LED fog lamps. The Glanza will be available in five exterior colour options- Sporting Red (New), Gaming Grey (New), Enticing Silver (New), Insta Blue, and Cafe White.

The interiors of the Glanza are beautifully crafted. The car has a classy dual tone interiors with ergonomically designed wide legroom & headroom, tilt & telescopic steering, steering-mounted audio control with push start, foot well & courtesy lamps, nine-inch new smart playcast, auto EC IRVM, cruise control, rear AC vents, UV protect glass, USB rear, and auto AC – all combining to provide a comfortable and convenient ride.

Under the hood, the new Glanza features the ‘K-Series Engine’ which comes with a choice of Manual Transmission (MT) as well as an Automatic Manual Transmission (AMT). The 1197cc powertrain of the new Glanza delivers 89 PS of maximum power. The product will be introduced with two new affordable grades to the existing line-up – E (New), S (New), G, and V.

Ensuring convenience to the contemporary customers, technologies such as the head-up display, 360-degree camera and nine-inch smart play cast, will not only allow control via a smartphone (Apple & Android) but will also ensure that the user is always in control and connected on the go.

Safety is paramount to Toyota, hence the new Glanza comes with a set of advanced safety features that include six airbags, ABS with EB, VSC, ISOfix, a TECT body and Hill Hold Control.

Commenting on the launch of the Toyota’s New Glanza, Mr. Tadashi Asazuma, Executive Vice President – Sales & Customer Service, TKM, said, “Over these last few years the Glanza has won many hearts in India. And yet again with the Cool New Glanza,we are delighted to be recognized as a trusted brand by our customers who have started booking this new car ingood numbers.Exclusively designed by Toyota’s designers, the Cool New Glanza features Toyota’s signature styling and sportiness. We believe it is the perfect choice for those customers who are seeking a stylish, technology laden, safe and comfortable car.

The advanced connected technology used in the new Glanza is Toyota’s home-grown technology-Toyota i-Connect, which can be enabled through a smartphone or a smartwatch and is fully loaded with 45 plus features. What makes the cool new Glanza even more awesome, is the ‘Heart Touching Guest Experience’ across all our dealerships. The new Glanza takes Toyota’s commitment to quality and service to a whole new set of customers for a delightful ownership experience, thus delivering “mass happiness to all.”

Talking from the Marketing Strategy point of view for the New Glanza launch, Mr. Atul Sood, AVP, Sales and Strategic Marketing, TKM, said, “At TKM, we have always focused on delivering the best products and services to our customers. In doing so, it has been our endeavour to draw more customers to the Toyota Experience, thus catering to the needs of the millennials who seek both value and style. The launch of the Cool New Glanza is an important step in that direction. It will be our goal to continue enabling more people to buy and experience a Toyota along with our renowned after-sales service which is a key differentiating factor.

We are happy to offer a unique industry experience that comes with the acclaimed global standards of Toyota service quality, provided by highly trained staff who will attend to your car with utmost care in a prompt and timely manner. Besides the range of exciting features, the new hatchback from Toyota’s stable also offers affordable cost of maintenance thus ensuring complete peace of mind,” he added.

Furthermore, the new Glanza is bundled with the Toyota experience through a warranty of 3 years/100,000 kilometres and an option of extended warranty of upto 5 years/220, 000 kilometres, to further enhance customer satisfaction. Convenience of periodic service in just 60 minutes via Express Maintenance, booking service appointment through just a few clicks and peace of mind through 24x 7 roadside assistance.